Reset Fitness

Reset Fitness eyes expansion

As an ambitious brand known for its innovative approach to wellness, we’re excited to announce our expansion plans. With a focus on balanced body movements, empowerment and automated programs, Reset Fitness is aiming to reach new markets and cater to a broader audience seeking to improve their fitness and wellbeing.


Expansion Plans

Ethan Matthews, Chief Operating Officer, Reset Fitness, has outlined our ambitious expansion strategy, which includes beneficial partnerships that will house the Reset Fitness concept. Our aim is to establish a presence in key areas and facilities, making the Reset Fitness concept more accessible to a wider demographic.


“We are thrilled to embark on this exciting journey of expansion,” says Matthews. “Our goal is to empower individuals to take control of their health and fitness journey, and expanding our reach will allow us to positively impact even more lives.”


The expansion plans include insertion models into established state-of-the-art facilities to enhance the overall customer experience.


Commitment to Innovation

One of the key factors driving our expansion is a commitment to innovation. We pride ourselves on staying ahead of industry trends and continuously evolving our offerings to meet the changing needs of operators and clientele.


“We believe in pushing the boundaries of what’s possible in the fitness industry,” says Matthews. “Whether it’s incorporating cutting-edge technology into our workouts or developing an interactive business operations support system, innovation is at the core of everything we do.”


Reset Fitness plans to leverage technology to enhance the fitness experience, allowing members to participate in a friendly and non-intimidating environment. This approach not only breaks down barriers but also ensures that individuals can stay on track with their fitness goals, no matter where they are.


Adaptable Model

The Reset Fitness design ensures that the concept is space-efficient and easily implemented, adding value to a space. Featuring a 12 station circuit, the model can be simply scaled to suit the requirements of an individual space, including a 12, 24, 36 and 48 person capacity concept. “Our concept isn’t just for boutique standalone studios, it can work in an array of different spaces: gyms, health centres, hotels, schools, workplaces, residential communities and more,” says Matthews.


Seeing a growing appetite for fitness, more and more people are investing in their health and wellbeing. Just looking at the global boutique fitness industry alone, this is projected to grow from $48 billion in 2022 to $79.66 billion by end the of 2029, according to a report from While the functional fitness equipment market is predicted to grow at an even more explosive rate. A report from Allied Market Research predicts this sector will jump from $6.3 billion in 2021 to $273.3 billion by 2031.


With Reset Fitness active in both sectors and driving towards a successful expansion, we plan to be a positive contributor to the growth of these sectors, while more importantly helping people get fit for life.

Ethan Matthews, COO, Reset Fitness