Reset Fitness

Reset Fitness is growing!

February was an exciting month for Reset Fitness, as we took significant steps in expanding our presence both locally and globally.

Our Founder & CEO, Tina Wade, and our COO, Ethan Matthews, attended Beyond Activ EMEA in Riyadh, KSA. Supported and endorsed by the Ministry of Investment of Saudi Arabia, the event brought together owners, managers, investors and leaders from the fitness, health, sports and hospitality sectors for networking, C-suite talks, panel discussions, 1-to-1 meetings and a B2B trade show.

Alongside exhibiting at the event, Wade was invited to be a panellist for a discussion titled: Meet the Entrepreneurs Building the Companies and Concepts of Tomorrow.

“Beyond Activ was once again an incredibly well-organised, insightful and valuable event. Alongside, showcasing the thriving health & fitness market in Riyadh, it provided us with an opportunity to reconnect with friends and colleagues in the industry, and establish new connections and relationships,” says Matthews.

“The event highlighted the growth opportunities available within the Middle East fitness sector and emphasised that Reset Fitness can play a significant part in its development,” he adds.

Recent research from Statista.com underscores the growth potential available in the UAE digital fitness and wellbeing market alone, where revenue is expected to achieve a CAGR of 6.54% between 2025 and 2029, and a projected market volume of US$281.21m by 2029.

Just days after their return from Riyadh, Wade and Matthews hosted a Franchise Discovery Event at our studio in Dubai. The event provided insight into the Reset Fitness system and the unique investment opportunity available. Members of the Reset Fitness HQ and JIP studio team were on hand to guide attendees through the studio/customer-facing experience and backend operator support systems.

“It was amazing to demonstrate everything that facilitates and seamlessly supports the running of a Reset Fitness studio. From our tech-based workout programs and Smart Coach app to our training and operational portal, it was an eye-opening experience for many of our attendees,” explains Matthews.

The Franchise Discovery Event focused on utilising the Reset Fitness system in a standalone studio facility, but the system is also ideal for insertion into spaces such as fitness centres, residential communities, offices and hotels.

If you would like to find out more about operating a Reset Fitness Franchise or Insertion, simply register your details here.